Simplify
Simplify is a YC-backed job search automation platform that helps students and early-career professionals discover, track, and apply to jobs more efficiently. As a Campus Growth Intern, I drove product adoption and growth by translating user feedback into shipped UX improvements, executing data-driven content and campus marketing initiatives, and leading high-impact activations that converted students into active users.
Project 1: I converted user insights into shipped product improvements by working closely with users to identify friction points across the job search workflow and translating them into clear UI and UX proposals. I delivered 15+ feature recommendations grounded in qualitative feedback and usage patterns, with ~70% ultimately shipping into production. This process strengthened retention, improved product clarity, and sharpened my ability to bridge user pain points with fast, high impact product decisions. Project 2: I built and executed a data driven growth and content strategy to expand Simplify’s reach among students and early career job seekers. By experimenting with positioning, storytelling, and distribution on LinkedIn, I generated over 200,000 impressions in a single week and drove meaningful increases in awareness and inbound interest. This work helped validate messaging, improve top of funnel engagement, and support Simplify’s growth as a YC backed job search platform. Project 3: I led a campus activation in collaboration with Simplify’s CEO, organizing an in person event that attracted 200+ attendees and introduced the product directly to its core user base. I managed promotion, logistics, and on site engagement, then converted interest into action by onboarding 70+ students as active users. This initiative combined community building with GTM execution and demonstrated how targeted, high touch experiences can drive meaningful adoption.